Product matching is a combination of systematic rules-based processing and careful manual review for ambiguous cases. Exact matches on verified identifiers like GTIN/EAN barcodes are straightforward. Matches based on product name similarity and attribute comparison require judgment — two products can have very similar names but be different variants (same product, different size), and that distinction matters for whether they should be merged or kept separate.
We apply a confidence-scored matching approach: high-confidence exact identifier matches, medium-confidence name-and-attribute matches (presented for review before merge) and low-confidence possible matches (flagged with both records preserved for your catalog team to resolve). This prevents accidental merging of distinct products from similar name or attribute overlap.
Our India-based product matching team has processed cross-platform catalog consolidation projects for multi-brand retailers, wholesale distributors migrating to new systems and marketplace sellers managing inventory across multiple channels.